We are hopeful that Kindred’s international experience and commitment to innovation will translate to a significant success in New Jersey,” said Kresimir Spajic, SVP Online Gaming at Hard Rock International. “Hard Rock is proud to partner with one of the fastest growing operators in the industry. The collaboration between two strong international brands, will combine Hard Rock’s first-class lifestyle and entertainment experience with Kindred’s state-of-the-art digital innovation and data analysis, creating a strong offering in the New Jersey market. Kindred Group shares the same aspirations. Hard Rock Hotel & Casino Atlantic City opened the doors to its casino in Atlantic City in June 2018 with ambition to become the market leader and to offer customers a first-class casino and sports betting experience.

The agreement allows Kindred to take its first important step towards offering US customers online sports betting and gaming services. Kindred Group (previously Unibet Group) has agreed with Hard Rock Hotel & Casino Atlantic City to pursue a Casino Service Industry Enterprise License in New Jersey.